Marketing Manager - Bedford

Job details

Job title:
Marketing Manager - Bedford
Job code:
J13537
Salary Type:
Competitive
Salary (£):
28000
OTE (£):
30000
Job type:
Full-Time
Location:
East Midlands
Category:
Marketing
Description:

This is a fabulous opportunity for a talented Marketing Specialist with event and digital experience to make their mark in a Company that offers international opportunities. This is a new role and one that has endless scope and opportunity for the right candidate.


Working within a tight knit talented team, liaising with international markets and senior directors you'll deliver ground-breaking marketing plans which deliver brand positioning, global events and ultimately drive revenue.


This will involve managing the marketing mix by communicating with existing customers on products and services as well as researching and defining new customers that fit with the goals and objectives of the business. You'll also be responsible for augmenting group communications to ensure that the business speaks one voice, both internally and externally.


Key Duties and Responsibilities


• Manage the marketing budget, ensuring appropriate procurement compliance


• Establish the communication plan to ensure the attraction of new customers


• Establish and manage a database of advertising materials including artwork, drawings, literature, photographs, previous campaigns, etc.


• Create innovative marketing campaigns that ensure the correct positioning of new products and services


Continue to develop the CRM system (Salesforce)


• Compile and interpret market research to develop an effective communications plan


• Work with internal teams to understand customer and market requirements in order to define/refine market segments for the business to operate in, in line with the business plan


• Build effective relationships with media owners and create opportunities for free advertising, editorials, articles, etc.


• Maintain effective internal communications to ensure that all departments are kept informed of marketing objectives and notable achievements


• Liaise with the Group Marketing function


Educated to degree level with experience gained in a B2B marketing role - you will be responsible for communicating the message to achieve preferred choice as a global provider. Capable of working on your own initiative, you'll also have the ability to think strategically and develop creative multichannel plans as well as implement them in a hands-on environment.


You will have experience across digital, events and exhibitions, advertising print and brand and proven experience in competitor analysis, production of first class B2B marketing materials. Commercial focus, exemplary interpersonal skills and strong stakeholder management skills are essential. Based Bedford and easily commutable from Milton Keynes and Northampton.


The Recruitment Hub is a recruitment business and agency.


These criteria are not age specific and candidates of all ages will be considered. Both our client and The Recruitment Hub are Equal Opportunities Employers


We would like to thank you for your interest in this vacancy and hope that you are successful in your application, however if you have not heard from us within two weeks of your application, we must ask you to assume that you have not been selected for interview for this particular role, we do however express the hope that you will apply for future job opportunities with The Recruitment Hub.